Who are we?

Jenny Morgan

Founder | CEO | Creative Director

Jenny is the the brains behind A Fresh Bunch.  Creative and entrepreneurial from her earliest years, Jenny’s been starting businesses since she was 8 years old.  She’s done everything from selling vegetables to grosgrain ribbon barrettes, always doodling, drawing and designing along the way.

Living in Japan as an exchange student in high school and college unleashed a serious stationery habit, so after an uninspiring but successful stint in insurance, Jenny decided to marry her love for stationery with her creativity and launched her own wholesale stationery line.   She soon found that she was spending most of her time on everything but design, and then there was that whole thing of trying to have a life, too.  Plain and simple, she was tired.  Her years in wholesale had connected Jenny to many other creative people who were burnt out just like her, who wanted to focus on design and regain some balance in their lives.

Enter A Fresh Bunch.  Jenny saw an opportunity for designers to come together, collaborate and together create something big where designers just design, and clients focus on producing and selling their products.

Getting to run AFB, drum up more opportunities for fellow designers and design for AFB whenever she can is Jenny’s dream job, a perfect outlet for her design, entrepreneurial and business expertise. Jenny and her husband Chris (also an entrepreneur) live in Chicago with their three boys and two dogs.  When not thinking about AFB (or while thinking about AFB, if she’s being honest), Jenny is cooking up a storm for friends and family, mentally redecorating her old house, or reading a good book.